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Plastic Loyalty Cards


Plastic loyalty cards are a great way to attract repeat business and reward your most loyal customers. In addition to increased sales revenue, loyalty cards have proven to be an valuable marketing tool, when coupled with POS software.
  • Product description
  • Specifications & details
  • Applications
Loyalty cards, also called rewards cards, points cards, advantage cards, club cards,  are designed and issued by merchants to encourage customers to continue to shop at or use the services of businesses associated with each business. In marketing generally and in retailing more specifically, a plastic loyalty card is visually similar to a credit card, or debit card that identifies the card holder as a participant in a loyalty program. Loyalty cards relate to the loyalty business-model. Cards typically have a barcode, magstripe or RFID chip that can be easily scanned. By presenting a loyalty card, purchasers typically earn the right either to a discount on the current purchase, or to an allotment of points that they can use for future purchases. 
Plastic loyalty cards are a great way to reward your clients for repeat patronage. If you currently have loyalty software as part of your point of sale system, you can issue a loyalty card to your customer that can be used as the tool to easily access the customer's records each time they visit you – simply by scanning the barcode, magnetic stripe or chip on the card when they visit. In addition to this, the card will act as your own personal mini billboard in their purse or wallet, generating referral business from their family and friends.
♦Use our professional designers or upload your own artwork
♦Standard thicknesses of .030" (30 mil) or ask about other thicknesses
♦Standard size is 2 1/8" x 3 3/8" with 1/8" diameter rounded corners (same size as a credit card) or ask us about custom die cuts
♦Full or Spot Color (CMYK, 4 color process)
♦Glossy surface or Matte finish surface
♦Consecutive numbering or variable data personalization for names, numbers, PINs, etc. with provided database
♦Bar coding with or without human readable characters printed below
♦Hole and slot punching for round or lanyard or ask us about custom sizes and shapes
♦Standard writable finish for signatures and handwritten personalization or ask about custom signature panels
♦Low or high density magnetic stripes
♦Magnetic stripe encoding on track 1, 2, and/or 3
♦Scratch-off overlay panels for PINs, special promotions and contests
In Canada such a card is typically called a "rewards card" or a "points card", in the US a "discount card", a "club card" or a "rewards card" and in Australia a "customer card" or "brand-name-in-question" card. Loyalty cards are widely used in the following businesses: major supermarket chains, major hotel chains, food chains, major pharmacy chains, book and music retailers, hardware stores, grocery stores, banks, airlines, warehouse clubs, gas station chains, MTR railway systems, and so on.